Slow take-up for AI

An Oxford University/Reuters Institute survey of 12,000 people in Argentina, Denmark, France, Japan, the UK, and the USA found that ChatGPT is by far the most widely recognised generative AI product – around 50% of the online population in the six countries surveyed have heard of it.

It is also the most widely used generative AI tool in the six countries surveyed. However, frequent use of ChatGPT is rare, with just 1% using it on a daily basis in Japan, rising to 2% in France and the UK, and 7% in the USA.

Many of those who say they have used generative AI have used it just once or twice, and it is yet to become part of people’s routine internet use.

56% of 18–24s say they have used ChatGPT at least once, compared to 16% of those aged 55 and over.

Roughly equal proportions across six countries say that they have used generative AI for getting information (24%) as creating various kinds of media, including text but also audio, code, images, and video (28%).

Just 5% across the six countries covered say that they have used generative AI to get the latest news.

Between 20% and 30% of respondents had not heard of any of the most popular AI tools.